YOUR DATA PLATFORM WASN'T DESIGNED. IT ACCUMULATED.
You probably already know what's wrong. The platform grew faster than the architecture could keep up. Pressure to deliver, no time for foundations, every shortcut compounding on the last one. That's not a people problem - it's entropy. Without guiding principles pushing back, data platforms naturally deteriorate. And they deteriorate faster than most people expect.
WE BUILD IT WITH YOU
We join your team and build together. Not in a separate room with a handover at the end - embedded with your engineers from day one. Knowledge transfers through the work itself.
Understand your business AND your current platform. What needs measuring, what's already built, where are the gaps. A focused assessment - not a blank-slate rebuild.
One business area at a time, all the way through from source data to working metrics. Layer by layer within each vertical. Your engineers are in it with us - that's how the knowledge transfers.
By this point, your team has been building alongside us for weeks. They already know the platform. New hires read the model to understand the domain - not the SQL.
WHERE THE MANDATE EXISTS TO DO IT RIGHT
We do our best work where the team has the mandate to actually change things. Usually that's mid-market - big enough to need a real data platform, small enough that the people who care can make it happen. If you're in a position to make the call, we should talk.
SENIOR ARCHITECTS, NOT JUNIOR CONSULTANTS

From product design to data platforms. End-to-end. Never stops building.
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Decades of data architecture. The architect behind the Focal modeling technique that Daana builds on.
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From satellite chip design at Ruag Space to data platforms. Complex systems are the thread.
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Started his first company in 2007 - an AI startup, about 15 years too early. Has been founding and scaling tech companies ever since.
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Learning from Stockholm's best data architects since 2010. Built Daana to make that knowledge accessible.
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We'll spend time with your data team, understand where you are and where you want to go, and come back with a roadmap. What to build, in what order, and why. You keep the roadmap - use it with us or take it to someone else. We're not worried.